Alex Brownsell
Jul 31, 2018

Samsung appoints Leo Burnett to global Visual Display account

The remit includes global brand positioning, integrated communications strategy and creative. The account will be run out of Chicago.

Samsung appoints Leo Burnett to global Visual Display account

Samsung has appointed Leo Burnett as lead agency for its global Visual Display business, starting with a brief to create work for the Korean tech brand's QLED TVs.

It will work alongside Publicis Media network Starcom – Samsung’s global media agency of record – and is being touted as another triumph for the group’s "The Power of One" positioning.

The account will be run out of Leo Burnett's Chicago office.

Songha Ji, the brand’s vice president of Visual Display, said: "Samsung Electronics has been working with Publicis Groupe agencies for more than a decade and we are thrilled to grow our successful partnership.

"Publicis Groupe’s creative track record and expansive geographic reach are key to our success as we create work that is globally relevant for the Visual Display business."

Leo Burnett became the first Publicis agency to join Samsung’s agency roster in 2004. Previous campaigns include Lions-winning "Ostrich" for the brand’s Galaxy S8 smartphone and "Anthem", launched during the 2016 Rio Olympic Games.

Mark Tutssel, Leo Burnett Worldwide’s executive chairman and chief creative officer, added: "We live in a golden age of content in which the screen reigns supreme. It’s a great honour and tremendous privilege to partner with a team that has the vision and ambition to lead the visual display category, and to create real human value in the process."

 

Source:
Campaign UK

Related Articles

Just Published

46 minutes ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.

10 hours ago

Heritage brands and the power of deliberate creativity

Brands need the courage to step away from the familiar into that fertile territory for innovation.

10 hours ago

Teads and Impact+ partner to evaluate greenhouse ...

Impact+ is a measurement provider that can estimate the carbon footprint of digital communications and suggest how to set up an environmental KPI.

10 hours ago

Haymarket to launch podcasting title PodPod

The editorial brand will cover craft and business of podcasting.