Alex Brownsell
Jul 31, 2018

Samsung appoints Leo Burnett to global Visual Display account

The remit includes global brand positioning, integrated communications strategy and creative. The account will be run out of Chicago.

Samsung has appointed Leo Burnett as lead agency for its global Visual Display business, starting with a brief to create work for the Korean tech brand's QLED TVs.

It will work alongside Publicis Media network Starcom Samsung’s global media agency of record and is being touted as another triumph for the group’s The Power of One positioning.

The account will be run out of Leo Burnett's Chicago office.

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