Media News
Alex Brownsell
Aug 9, 2018

Mars consolidates global media planning and buying into MediaCom

The entire global business, including buying for the US and China, is worth $1.8 billion globally and kicks in starting in January.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Mars to switch $1.7 billion media account out of WPP

3 Mars to switch $1.7 billion media account out of WPP

Southeast’s Asia’s top 50 brands 2025

4 Southeast’s Asia’s top 50 brands 2025

PR Awards Asia-Pacific 2025: Winners announced

5 PR Awards Asia-Pacific 2025: Winners announced

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

6 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

7 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

Did the strategic planner just kill the advertising agency?

8 Did the strategic planner just kill the advertising agency?

APAC Power List 2025: The region's most powerful brand leaders

9 APAC Power List 2025: The region's most powerful brand leaders

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

10 Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

Related Articles

WPP's MediaCom and Essence team up to retain hold on Mars global media
Feb 9, 2022
Ben Bold

WPP's MediaCom and Essence team up to retain hold ...

Four networks to pitch for global Mars account
Mar 25, 2025
Shauna Lewis

Four networks to pitch for global Mars account

Mars to switch $1.7 billion media account out of WPP
Jun 11, 2025
Beau Jackson

Mars to switch $1.7 billion media account out of WPP

Greenwashing allegations against Mars lead to AMV BBDO facing employment tribunal
Mar 10, 2025
Alessandra Scotto di Santolo

Greenwashing allegations against Mars lead to AMV ...

Just Published

Telstra, Bear Meets Eagle On Fire and +61 land Cannes Lions Film Craft Grand Prix
16 hours ago
Gurjit Degun

Telstra, Bear Meets Eagle On Fire and +61 land ...

The brand took home five Film Craft awards in total.

Campaign's Agency of the Year 2025 opens for entries
17 hours ago
Staff Reporters

Campaign's Agency of the Year 2025 opens for entries

Now in its 32nd year, AOY has added two new AI-related categories as it recognises exceptional leadership, agencies, brands, and work across local, regional, and global markets.

Cannes Lions 2025: See all of the Grand Prix winning work this year
17 hours ago
Staff Reporters

Cannes Lions 2025: See all of the Grand Prix ...

Bookmark this page to watch all of the standout Grand Prix winners from the 72nd Cannes Lions Festival.

Reddit launches two AI advertising tools to usher in new era of community marketing
18 hours ago
Matthew Keegan

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.