David Blecken
Jan 22, 2018

Geometry Global hires a strategy and digital head for Japan

Andreas Möllmann moves to Tokyo from Berlin.

Andreas Möllmann
Andreas Möllmann

Geometry Global Japan has hired Andreas Möllmann as chief strategy officer and head of digital. He will report to Ichiro Ota, CEO and executive manager.

Möllmann has moved to the WPP agency, which sits alongside Ogilvy & Mather in Tokyo, from Antoni, a Berlin-based creative agency. His position is newly created and will focus on digital innovation. A spokesperson attributed this to the rapid growth of the business.

In a statement, Möllmann said customer experience is what sets businesses apart at a time when products are increasingly commoditised.

In his most recent position as head of strategy at Antoni, Möllmann helped Mercedes-Benz develop “mobility services”, a direction that numerous carmakers are scrambling to move in as sales of actual cars decline. 

Möllmann has also worked at Saatchi & Saatchi, BBDO, DDB, Isobar and SapientNitro, and he has spent time in London, Amsterdam, Hong Kong and Shanghai, as well as Berlin.

Campaign Japan

Related Articles

Just Published

2 hours ago

Kraft Heinz CMO: Ecommerce 'a hit to profitability'

As ecommerce retailers undercut each other with discounts, brands' profit margins are becoming squeezed.

3 hours ago

The often-hidden costs of in-house agencies

The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered.

3 hours ago

Ice cream anime: Magnum tells 'pleasure tales'

The Unilever ice cream brand debuted two lovely little animated films at Sydney's Japanese Film Festival.

5 hours ago

Is the whole greater than the sum of its parts for ...

AGENCY REPORT CARD: As Zenith, Starcom and Spark Foundry meld together under the group's 'Power of one' philosophy, we grade them as one entity for the first time.