Geometry Global Japan has hired Andreas Möllmann as chief strategy officer and head of digital. He will report to Ichiro Ota, CEO and executive manager.
Möllmann has moved to the WPP agency, which sits alongside Ogilvy & Mather in Tokyo, from Antoni, a Berlin-based creative agency. His position is newly created and will focus on digital innovation. A spokesperson attributed this to the rapid growth of the business.
In a statement, Möllmann said customer experience is what sets businesses apart at a time when products are increasingly commoditised.
In his most recent position as head of strategy at Antoni, Möllmann helped Mercedes-Benz develop “mobility services”, a direction that numerous carmakers are scrambling to move in as sales of actual cars decline.
Möllmann has also worked at Saatchi & Saatchi, BBDO, DDB, Isobar and SapientNitro, and he has spent time in London, Amsterdam, Hong Kong and Shanghai, as well as Berlin.