Faaez Samadi
Jul 11, 2017

Geometry Global wins Coleman in Japan

Agency appointed to lead brand strategy for outdoor equipment maker

Coleman's annual festival in Japan (source: Twitter)
Coleman's annual festival in Japan (source: Twitter)

Camping and outdoors Coleman has hired Geometry Global as it’s brand agency of record in Japan.

Geometry Japan will be responsible for brand strategy, communications, and building a multi-channel relationship with Coleman consumers.

The outdoor company seeks to enhance its presence, grow the brand and broaden Japan’s camping market.

“Coleman in Japan has played an important role in making camping a joyful experience and we believe that its growth will enrich the life of Japanese campers,” said Ichiro Ota, CEO of Geometry Global Japan.

Yutaka Nakazato, president of Coleman Japan, said Geometry Japan will help the brand “create fresh dialogue” with Japanese campers. 

Related Articles

Just Published

23 minutes ago

How Hyundai Genesis responded when Tiger Woods ...

The brand’s PR team is stressing transparency about its safety features.

37 minutes ago

Why brands should take note of Twitter's 'Super ...

The new direction Twitter is going in illustrates the growing power of creators in social media.

43 minutes ago

Airbnb slashes spend in permanent shift from ...

CEO describes move as 'very important'.

45 minutes ago

Instagram boosts interaction with Live Rooms

The Facebook-owned network's move follows Twitter’s launch of Spaces.