Faaez Samadi
Jun 28, 2017

R/GA Singapore wins Nikon global account

Agency named digital AOR for camera company.

Iestyn Keyes
Iestyn Keyes

Nikon has appointed R/GA Singapore as its global digital agency of record, following a competitive pitch.

R/GA is already working on online campaigns and content across the Japanese camera brand’s full product range. The agency will also handle long-term digital strategy.

“Nikon is an iconic brand that has always been at the intersection of creativity and technology,” said Iestyn Keyes, VP and managing director of R/GA Singapore. “We share their dedication to craft and passion for innovation, and look forward to working together.”

Birgitta Olson, general manager of the global marketing and research strategy division at Nikon, said the brand was excited to partner with R/GA Singapore, thanks to its global presence and digital transformation experience. 

In Campaign Asia-Pacific's Asia's Top 1000 Brands report, Nikon dropped from 24 in 2016 to 91 this year

Related Articles

Just Published

1 day ago

Unwrapping Spotify Wrapped: What is the industry ...

The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year.

1 day ago

Accenture Song acquires Fiftyfive5 to boost data ...

The insights and advisory business will help Accenture Song and Fiftyfive5 tap a rising global customer analytics market and further grow its business in Australia and New Zealand.

1 day ago

GM reveals the sci-fi super team that powers your EV

But is performance and reliability really best left to a gang of stressed out tech-crazy militaristic nerds?

1 day ago

Korean car brand Genesis revs up the tunes in DJ ...

The DJ set took place in Shoreditch, London.