Faaez Samadi
Jun 28, 2017

R/GA Singapore wins Nikon global account

Agency named digital AOR for camera company.

Iestyn Keyes
Iestyn Keyes

Nikon has appointed R/GA Singapore as its global digital agency of record, following a competitive pitch.

R/GA is already working on online campaigns and content across the Japanese camera brand’s full product range. The agency will also handle long-term digital strategy.

“Nikon is an iconic brand that has always been at the intersection of creativity and technology,” said Iestyn Keyes, VP and managing director of R/GA Singapore. “We share their dedication to craft and passion for innovation, and look forward to working together.”

Birgitta Olson, general manager of the global marketing and research strategy division at Nikon, said the brand was excited to partner with R/GA Singapore, thanks to its global presence and digital transformation experience. 

In Campaign Asia-Pacific's Asia's Top 1000 Brands report, Nikon dropped from 24 in 2016 to 91 this year

Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

FCB India appoints Ashima Mehra as CEO

Mehra has over 18 years of experience and was most recently at Leo Burnett India.

6 hours ago

Big Brother is watching you: Audible stages 1984 ...

George Orwell 'returns' to The Observer in new ad campaign.

6 hours ago

Signs of light: Is fun coming back to adland?

The best reason to work in advertising should be that it’s fun, says Angus Tucker. Without it, advertising is just telemarketing.

6 hours ago

M&C Saatchi to consider US acquisitions to bulk up ...

A new leadership team will address the group’s underweight presence in the world’s biggest ad market.