mercedes

Jul 1, 2019

Don't be a Stranger spoiler

What do Stranger Things Season 3 and Singapore's authorised Mercedes-Benz dealer have in common? Spoiler alert... a BBDO campaign.

Jan 31, 2019

Mercedes Benz wishes you an (in)authentic CNY

Publicis Emil's latest CNY campaign for Southeast Asia needs a lesson in casting genuine holiday wishes.

Jun 1, 2018

Mercedes-Benz returns to scene of dramatic 1990 ad

Company takes man who survived driving off a 100-metre cliff for a ride in an autonomous vehicle.

May 3, 2018

Mercedes-Benz parent Daimler puts global media up for review

It's a busy time for the auto industry with multiple global reviews in play.

Feb 7, 2018

Mercedes-Benz offends China with Instagram post

The automaker becomes the latest brand to trip into a political controversy, by quoting the Dalai Lama.

Aug 2, 2017

How Mercedes-Benz is steering toward younger buyers

Campaign hit the road during the automaker's recent Ultra Singapore sponsorship activation, with questions about marketing to aspirational millennials.