mercedes

Sep 23, 2021

How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies

Florian Adamski, chief executive of OMD, talked to Campaign.

Sep 20, 2021

Omnicom beats Publicis to clinch Mercedes' global agency consolidation

In unusual move, Omnicom buys two German agencies that already work with client.

May 17, 2021

Don’t like policing people and if a brand is legal, then I can promote it: Saif Ali Khan

The Indian actor opens up what he likes and dislikes about advertising, why he’s not on social media, and why he believes OTT is far superior to television

Jul 1, 2019

Don't be a Stranger spoiler

What do Stranger Things Season 3 and Singapore's authorised Mercedes-Benz dealer have in common? Spoiler alert... a BBDO campaign.

Jan 31, 2019

Mercedes Benz wishes you an (in)authentic CNY

Publicis Emil's latest CNY campaign for Southeast Asia needs a lesson in casting genuine holiday wishes.

Jun 1, 2018

Mercedes-Benz returns to scene of dramatic 1990 ad

Company takes man who survived driving off a 100-metre cliff for a ride in an autonomous vehicle.