Campaign Asia-Pacific editors Robert Sawatzky and Matthew Miller have jetted to Cannes from our Hong Kong headquarters to cover all the news relating to the Asia region this week.
Watch the video above for their initial assessment of the set-up and scene at Cannes 2018, including the lowdown on Twitter, Spotify and Alibaba's presence and their thoughts on the day's most interesting discussions.
You can also read their stories, filed on the fly between interviews, talks and opening parties: Robert listened to a panel debate 'the death of masculinity'; while Matt heard McKinsey reveal their new research on combining creativity with data. Matt also chatted to Andrew Casale of Index Exchange about the Japanese digital ad market, which Casale says is ready for a "pivot" towards greater supply chain transparency.
Check back daily for more winners lists, more stories and more video reports from our team on the ground.
Video editing by Rick Boost