Staff Reporters
Jun 19, 2018

Pharma winners: Cannes Lions 2018

India and Australia take home Pharma Golds, with Che Proximity's The Hearing Test in Disguise winning three Lions and TBWA\India's Blink to Speak winning a Health Grand Prix for Good.

'The Hearing Test in Disguise' by Che Proximity Melbourne has won three Pharma Lions
'The Hearing Test in Disguise' by Che Proximity Melbourne has won three Pharma Lions

Here are the winners in the Pharma category at Cannes Lions 2018. 376 entries were received in total. 

APAC won just five awards from a total of 27 that included 3 Golds, 15 Silvers and 9 Bronze Lions. 

The Gold Lion winners in Pharma from Asia-Pacific were: 

  • TBWA\India for the 'Blink to Speak' campaign for Asha Ek Hope Foundation
  • Che Proximity for 'The Hearing Test in Disguise' for Cochlear

Blink to Speak was also awarded a Lions Health Grand Prix for Good, with jury president Rajesh Mirchandani saying it gave the jury "chills" when they watched it. 

The Hearing Test in Disguise, reviewed by Campaign Asia when it was released in February 2017, also won a silver and a bronze campaign. A further Bronze Lion went to McCann Health Shanghai for its 'A Warning for the Future' cervical cancer vaccine campaign for GlaxoSmithKline. 

No Grand Prix were awarded this year in the Pharma category.

View all the latest Cannes winners results, plus full coverage from our editors on the ground, here.

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