DDB's Wendy Clark on bravery, being underestimated, and belief

DDB's global head discusses three pillars for agency success.

DDB's global head discusses three pillars for agency success.

Wendy Clark, DDB's global CEO spoke at Spikes Asia 2018 about the three B’s that have served her career, her agency and brand clients well

Bravery as evidenced by Stayfree’s ProjectFreePeriod initiative for women in India’s sex trade conceptualised by DDB Mudra.  The brand braved the stigma around prostitution to help train sex workers on their period days, their only days free from work. “We cannot afford to accept the status...

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