Wendy Clark, the global president and CEO of DDB, credited with reinventing the agency model, is setting out to reinvigorate the 68-year-old Omnicom agency and put it on a sustainable and successful path to growth.
Ahead of her first visit to the region in the global role, Clark speaks to Campaign Asia-Pacific exclusively on the pressures facing global clients, her expectations of DDB’s leadership team and the network's drive for diversity. The former...
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