The Atifa Silk Interview Advertising Analysis
Atifa Hargrave-Silk
Apr 25, 2018

Sun Tzu and the art of running a global creative network: DDB's Wendy Clark

DDB global leader Wendy Clark speaks exclusively with us about clients' need for speed, the five traits she strives to achieve, driving for diversity and the Time's Up Advertising movement.

Wendy Clark

Wendy Clark, the global president and CEO of DDB, credited with reinventing the agency model, is setting out to reinvigorate the 68-year-old Omnicom agency and put it on a sustainable and successful p

Nice choice! This is premium content.

Premium content is for members only. Sign in or become a member today.

Membership

Why Subscribe?

  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles. No monthly limits!
  • Premium member-only research, including Agency Report Cards and our CMO Outlook
  • Premium discount for Campaign event tickets
  • Front stage pass: Conference video insight sessions
  • Member-only newsletters and access to Campaign editors
Join Now

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Philips drops incumbent Dentsu from global agency review

1 Philips drops incumbent Dentsu from global agency review

Watch: Tiny drone peeps into private homes in Singapore

2 Watch: Tiny drone peeps into private homes in Singapore

Jaguar Land Rover appoints Accenture to global marketing duties with Spark44

3 Jaguar Land Rover appoints Accenture to global marketing duties with Spark44

Hyundai reveals 2022 Tucson in biggest US launch ever

4 Hyundai reveals 2022 Tucson in biggest US launch ever

Creativity, bananas, and mouldy Whoppers

5 Creativity, bananas, and mouldy Whoppers

The Philippines' top 100: Consumption brands stumble

6 The Philippines' top 100: Consumption brands stumble

WPP refuses to pay final long-term bonuses to ex-CEO Sorrell in new clash

7 WPP refuses to pay final long-term bonuses to ex-CEO Sorrell in new clash

Software giant SAS launches biggest brand campaign in 20 years

8 Software giant SAS launches biggest brand campaign in 20 years

Campaign announces Global Agency of the Year winners

9 Campaign announces Global Agency of the Year winners

Unilever expands in-house capabilities as company becomes ‘match fit’

10 Unilever expands in-house capabilities as company becomes ‘match fit’

Related Articles

Women to Watch Greater China opens for entries
Advertising
Nov 18, 2020
Staff Reporters

Women to Watch Greater China opens for entries

DDB's Wendy Clark exits Time's Up Advertising amid conflict
Advertising
Oct 19, 2018
Lindsay Stein

DDB's Wendy Clark exits Time's Up Advertising amid ...

Women to Watch 2020: deadline extended by one week
Advertising
Jul 20, 2020
Jessica Goodfellow

Women to Watch 2020: deadline extended by one week

Women to Watch 2020 opens for entries
Advertising
Jun 22, 2020
Jessica Goodfellow

Women to Watch 2020 opens for entries

Just Published

Forrester CMO pushes for tighter integration of sales, marketing and product teams
Marketing
9 hours ago
Rahul Sachitanand

Forrester CMO pushes for tighter integration of ...

Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.

Baby Shark doo doo doo doo doo. LG Styler doo doo doo doo doo
Advertising
9 hours ago
Ad Nut

Baby Shark doo doo doo doo doo. LG Styler doo doo ...

Smooth out doo doo doo doo doo. Bad smell doo doo doo doo doo. Shake it out doo doo doo doo doo. LG Styler! [Something is very wrong with Ad Nut.]

IAS explains ad verification in manga style
Advertising
11 hours ago
Staff Reporters

IAS explains ad verification in manga style

A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.

L'Oreal opens omnichannel concept store in Shanghai
Marketing
12 hours ago
Staff Reporters

L'Oreal opens omnichannel concept store in Shanghai

Designed with AKQA, the store has a livestreaming set, face-scanning technology and personalised shopping via WeChat integration, as well as a chance to ride a bike through the streets of Paris.