Wendy Clark, the global president and CEO of DDB, credited with reinventing the agency model, is setting out to reinvigorate the 68-year-old Omnicom agency and put it on a sustainable and successful path to growth.
Ahead of her first visit to the region in the global role, Clark speaks to Campaign Asia-Pacific exclusively on the pressures facing global clients, her expectations of DDB’s leadership team and the network's drive for diversity. The former...
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227
Membership
Why Subscribe?
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events
or call +852 2122 5227
or email subscriptions@campaignasia.com
