Atifa Hargrave-Silk
Apr 25, 2018

Sun Tzu and the art of running a global creative network: DDB's Wendy Clark

DDB global leader Wendy Clark speaks exclusively with us about clients' need for speed, the five traits she strives to achieve, driving for diversity and the Time's Up Advertising movement.

Wendy Clark

Wendy Clark, the global president and CEO of DDB, credited with reinventing the agency model, is setting out to reinvigorate the 68-year-old Omnicom agency and put it on a sustainable and successful path to growth.

Ahead of her first visit to the region in the global role, Clark speaks to Campaign Asia-Pacific exclusively on the pressures facing global clients, her expectations of DDB’s leadership team and the network's drive for diversity. The former...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Marketers should expand their minds when it comes to data
Premium
1 hour ago

Marketers should expand their minds when it comes ...

iProspect's regional head of data explores the implications of a data-based economy, both within and beyond marketing.

Premium
Torie Henderson departs OMG
Premium
2 days ago

Torie Henderson departs OMG

Market-level CEOs will lead their territories as the CEO of SEA and India, and longtime MediaWorks chairperson, leaves after 13 years.

Premium
Can we talk about Ridley Scott directing ads?
Premium
3 days ago

Can we talk about Ridley Scott directing ads?

Hennessy and Turkish Airlines splash out on films by the legendary director, but is it a case of big budgets signifying nothing?

Premium
AMEX Meetings & Events partners with Attendify and Splash
Premium
3 days ago

AMEX Meetings & Events partners with Attendify and ...

The tools will form Meetings Marketplace, a vetted collection of AMEX Meetings & Events’ tech solutions.