Atifa Hargrave-Silk
Apr 25, 2018

Sun Tzu and the art of running a global creative network: DDB's Wendy Clark

DDB global leader Wendy Clark speaks exclusively with us about clients' need for speed, the five traits she strives to achieve, driving for diversity and the Time's Up Advertising movement.

Wendy Clark

Wendy Clark, the global president and CEO of DDB, credited with reinventing the agency model, is setting out to reinvigorate the 68-year-old Omnicom agency and put it on a sustainable and successful path to growth.

Ahead of her first visit to the region in the global role, Clark speaks to Campaign Asia-Pacific exclusively on the pressures facing global clients, her expectations of DDB’s leadership team and the network's drive for diversity. The former...

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