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Sun Tzu and the art of running a global creative network: DDB's Wendy Clark
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Sun Tzu and the art of running a global creative ...

DDB global leader Wendy Clark speaks exclusively with us about clients' need for speed, the five traits she strives to achieve, driving for diversity and the Time's Up Advertising movement.

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Nick Brien announces new leadership structure at McCann Worldgroup
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Dec 1, 2010

Nick Brien announces new leadership structure at ...

ASIA-PACIFIC - McCann Worldgoup global CEO Nick Brien is set to announce a major restructure of the IPG business, as part of which regional director Michael McLaren will relinquish his Asia-Pacific responsibilities after less than a year in the job to focus on the Japan market.

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Sir Martin Sorrell's roadmap for Asian domination is key to WPP's future
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May 7, 2010

Sir Martin Sorrell's roadmap for Asian domination ...

A conversation with Sir Martin Sorrell is always insightful, even if it tends to verge on the professorial. The WPP boss usually has a prepared message - whether it's data, digital, China, content or the economy - he wants to get across to the media with something of a missionary zeal.

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Geely must capitalise on Volvo's heritage to create China's first global auto brand
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Apr 23, 2010

Geely must capitalise on Volvo's heritage to create ...

For China's marketing industry, which has long touted the need for homegrown brands to 'go global', the Geely-Volvo story is one that must appear irresistible.

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Social media blunder: Nestle censorship fuels firestorm on Twitter and Facebook
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Apr 12, 2010

Social media blunder: Nestle censorship fuels ...

It is perhaps the most powerful, albeit peculiar, case yet to illustrate the influence of social media: angry consumers hijacked Nestlé's Facebook page and posted attack messages that forced the brand to make an extraordinary about-turn.

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The value of top female talent in smashing the glass ceiling
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Mar 31, 2010

The value of top female talent in smashing the ...

Why is it that women in advertising continue to be under-represented at the top? While the overall mix between men and women working in Asian agencies seems to be largely equal, very few women actually climb up to senior roles - an issue that's magnified on a regional level.

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