Atifa Hargrave-Silk
Apr 12, 2010

Social media blunder: Nestle censorship fuels firestorm on Twitter and Facebook

It is perhaps the most powerful, albeit peculiar, case yet to illustrate the influence of social media: angry consumers hijacked Nestlé's Facebook page and posted attack messages that forced the brand to make an extraordinary about-turn.

Nestle Kit Kat Facebook Twitter

In case you missed it, here’s how it played out over a matter of days. It began with a provocative Greenpeace campaign that blamed Nestlé for the plight of Indonesia’s endangered orangutans. The group posted a parody of a KitKat ad, showing an office worker opening the chocolate bar, but biting into what appears to be an orangutan’s finger. If you have the stomach for it, it’s online at greenpeace.orgkitkat.

It might...

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