Advertising The Work
Ad Nut
Jul 3, 2018

Coca-Cola bottle labels double as pride wristbands

Initiative marks Pride month in the Philippines.

A simple and powerful gesture to help LGBTQIA+ individuals be just a little bit more fabulous than they already are. Ad Nut heartily approves. Ogilvy worked with the brand on the campaign, which also includes outdoor media.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also see Ad Nut's video debut, check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia-Pacific

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