Half of LGBTQ+ people think brands should avoid stereotyping individuals, with traditional media worst at being inclusive.
The UK-based initiative says queer women are one of the least represented groups in the ad industry, with negative stereotypes portrayed in both media and society, making them twice as likely as men to remain in the closet at work.
The partnership has been designed to benefit each brand's respective audiences.
AD NUT's RANT OF THE WEEK: Congratulations, Sheela Foam, you created the shallowest, most opportunistic gesture that Ad Nut has seen during Pride Month.
AD NUT's PICK OF THE WEEK: Propel Manila retells lit classics with a representative Pride spin.
A campaign for Bonds by Special Group Australia celebrates the brand's new pride-themed product range, with an LGBTQIA+ Donna Summer dance party.
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