Coca‑Cola is ringing in the holidays by bringing back a well-loved activation.
Coca-Cola described the new relationship with WPP as “unprecedented” in its breadth and depth, as well as for the industry “given its geographical scale and reach". Dentsu will have a media role in some markets.
Beverage giant says it is reaping the rewards of a "more efficient and effective" approach to marketing. It is preparing for further change next year following the conclusion of its agency review, expected in Q4.
A global campaign landing in Australia introduces Coca-Cola's new no-sugar recipe, its more coherent branding and an unusual but welcome new direction in its advertising.
Drinks giant is beginning global agency review.
It used to be fashionable for young people to complain about many obligatory and annoying aspects of CNY. But after a year without the holiday, they're ready to confess they love it, according to a new campaign from McCann.
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