coke

Mar 15, 2021

Coca-Cola eyes more efficiency after 35% adspend plunge in 2020

Drinks giant is beginning global agency review.

Feb 2, 2021

Appreciation for CNY renewed in Coca-Cola campaign

It used to be fashionable for young people to complain about many obligatory and annoying aspects of CNY. But after a year without the holiday, they're ready to confess they love it, according to a new campaign from McCann.

Oct 24, 2020

Coca-Cola’s marketing spend in Q3 remained 30% down year on year

Soft drinks giant has announced plans to retire a large number of brands.

Feb 20, 2020

A simple demonstration of Coca-Cola's branding power

Your brain creates the bottle in these simple ads by Publicis Italy.

Dec 23, 2019

Have a Coke, and a million tiny emoji smiles

Ad from Ogilvy Thailand shows what you're really imbibing with each sip of the fizzy drink.

Dec 10, 2019

Coca-Cola reassures public 'what we share is stronger' in global festive spot

Ad follows November's 'Holidays are coming' launch.