coke
Coca-Cola puts trucks back on the festive road
Coca‑Cola is ringing in the holidays by bringing back a well-loved activation.
WPP wins majority of $4 billion Coca-Cola business
Coca-Cola described the new relationship with WPP as “unprecedented” in its breadth and depth, as well as for the industry “given its geographical scale and reach". Dentsu will have a media role in some markets.
Coca-Cola lifts full-year outlook as it steps up marketing spend
Beverage giant says it is reaping the rewards of a "more efficient and effective" approach to marketing. It is preparing for further change next year following the conclusion of its agency review, expected in Q4.
Coke tries a new recipe, in its bottles and in its ads
A global campaign landing in Australia introduces Coca-Cola's new no-sugar recipe, its more coherent branding and an unusual but welcome new direction in its advertising.
_21.jpg&h=268&w=401&q=100&v=20170226&c=1)
Coca-Cola eyes more efficiency after 35% adspend plunge in 2020
Drinks giant is beginning global agency review.
Appreciation for CNY renewed in Coca-Cola campaign
It used to be fashionable for young people to complain about many obligatory and annoying aspects of CNY. But after a year without the holiday, they're ready to confess they love it, according to a new campaign from McCann.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
