Apr 4, 2023

Coke signs up Gigi Hadid to put fizz into mealtimes

Ad is the latest in Coca-Cola’s “Real magic” brand platform.

Nov 28, 2021

Coca-Cola puts trucks back on the festive road

Coca‑Cola is ringing in the holidays by bringing back a well-loved activation.

Nov 9, 2021

WPP wins majority of $4 billion Coca-Cola business

Coca-Cola described the new relationship with WPP as “unprecedented” in its breadth and depth, as well as for the industry “given its geographical scale and reach". Dentsu will have a media role in some markets.

Oct 28, 2021

Coca-Cola lifts full-year outlook as it steps up marketing spend

Beverage giant says it is reaping the rewards of a "more efficient and effective" approach to marketing. It is preparing for further change next year following the conclusion of its agency review, expected in Q4.

Sep 16, 2021

Coke tries a new recipe, in its bottles and in its ads

A global campaign landing in Australia introduces Coca-Cola's new no-sugar recipe, its more coherent branding and an unusual but welcome new direction in its advertising.