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Mar 15, 2021
Coca-Cola eyes more efficiency after 35% adspend plunge in 2020
Drinks giant is beginning global agency review.
Feb 2, 2021
Appreciation for CNY renewed in Coca-Cola campaign
It used to be fashionable for young people to complain about many obligatory and annoying aspects of CNY. But after a year without the holiday, they're ready to confess they love it, according to a new campaign from McCann.
Oct 24, 2020
Coca-Cola’s marketing spend in Q3 remained 30% down year on year
Soft drinks giant has announced plans to retire a large number of brands.
Feb 20, 2020
A simple demonstration of Coca-Cola's branding power
Your brain creates the bottle in these simple ads by Publicis Italy.
Dec 23, 2019
Have a Coke, and a million tiny emoji smiles
Ad from Ogilvy Thailand shows what you're really imbibing with each sip of the fizzy drink.
Dec 10, 2019
Coca-Cola reassures public 'what we share is stronger' in global festive spot
Ad follows November's 'Holidays are coming' launch.
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