pride
How to make pride marketing campaigns work in China
Navigating LGBTQ culture is complicated in China. How can brands be aware of local “rainbow marketing” taboos yet still stay authentic to the community?
Rainbow-washing: a partial, half-hearted defence
Not all brands should have free reign over the rainbow, but nonetheless brands do have a unique power to disrupt society and inform our culture.
Four Pride campaigns that stand up to hate
Brands are showing their support for LGBTQIA+ rights amid an uptick of anti-gay legislation in the US.
Your brand shouldn’t hold the Pride banner: Turn people into the activists
As Pride month comes to a close, Mr Goodvertising discusses how brands should embrace diversity across all tiers of their organisation—from governance and operations, to values and purpose, to products and services and brand influence.
Company claims Pride mattress 'supports' the community (Groan)
AD NUT's RANT OF THE WEEK: Congratulations, Sheela Foam, you created the shallowest, most opportunistic gesture that Ad Nut has seen during Pride Month.
Have you read 'The Gay Gatsby'? How about 'Little Women Loving Women'?
AD NUT's PICK OF THE WEEK: Propel Manila retells lit classics with a representative Pride spin.
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