pride

Feb 25, 2021

Sexy humans dance in pride-themed undies

A campaign for Bonds by Special Group Australia celebrates the brand's new pride-themed product range, with an LGBTQIA+ Donna Summer dance party.

Aug 24, 2020

Embracing the emergence of new 'China chic'

There is a growing need for brands to integrate and embody a proud new creative identity in China that challenges stereotypes yet celebrates old and new.

Jul 3, 2018

Coca-Cola bottle labels double as pride wristbands

Initiative marks Pride month in the Philippines.

Dec 5, 2016

HSBC's iconic lions turn a shade of rainbow in celebration of diversity

Replicas of the bank's famous felines, Stephen and Stitt, are wearing bright colours in a show of support for the LGBT community.

Aug 8, 2013

McCann Philippines wins back Pride detergent

MANILA - McCann Worldgroup Philippines has won back 24-year client, ACS' Pride detergent following a competitive three-way pitch, after losing it in 2009 to Publicis JimenezBasic.