There is a growing need for brands to integrate and embody a proud new creative identity in China that challenges stereotypes yet celebrates old and new.
Initiative marks Pride month in the Philippines.
Replicas of the bank's famous felines, Stephen and Stitt, are wearing bright colours in a show of support for the LGBT community.
MANILA - McCann Worldgroup Philippines has won back 24-year client, ACS' Pride detergent following a competitive three-way pitch, after losing it in 2009 to Publicis JimenezBasic.
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