Ad Nut
Nov 24, 2021

Aldi's 'overcooked' holiday ad actually seems underdone

Usually an early holiday treat, the grocer's Christmas-themed ad for this year is less ho-ho-ho and more ho-hum.

Ad Nut looks forward to Aldi Australia's holiday ad, which is usually a fun, off-kilter indication that the season is upon us.

Stretching back to 2012, when the brand's first major holiday campaign carved out a mark with surfing santas, the brand and longtime partner BMF have brought us:

Even last year's synchronised swimming Santas were charming.

The brand's slogan is 'Good different' and its ads are normally both of those things. But this year's 'You can't overcook Christmas' campaign is neither. It's devoid of the spark of creativity we've become accustomed to. It's not amusing. The supposedly amazing things the cast members do when they kick into hyper-Christmas mode seem forced and...banal. It simply falls flat. It's a bummer.

Perhaps it's just as well. As Ad Nut's legions of devoted readers know, Ad Nut got a little too obsessed with holiday ads in the past. OK, a lot too obsessed. Following an intervention by dear friends, Ad Nut now tries to remain calm, and a great Aldi ad might have kicked off a seasonal frenzy of overindulgence like that which Ad Nut spiraled into in 2016 and 2017. Shudder.

If you want more Christmas-themed ads, we've posted a few recently, and our UK colleagues seem to be emulating Ad Nut's past excesses.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Campaign Asia

Related Articles

Just Published

11 hours ago

M&C Saatchi to appoint Zaid Al-Qassab as group ...

Appointment of Channel 4 CMO to top job is likely to be seen as a surprise because he has not worked in agency sector.

11 hours ago

WPP creative agency revenues down 1.6% in 2023 ...

North America saw revenues fall by 2.7% for the year, while APAC, Latin America, Africa, Middle East and Central and Eastern Europe grew organic revenues by 3.7%.

11 hours ago

Perrigo hires VML as global strategic and creative ...

The appointment marks the first time the pharmaceutical company has hired a single agency partner to work across 45 global and regional brands.

11 hours ago

Nestlé increases marketing spend as sales fall 1.5%

Chief executive said Nestlé delivered ‘increased marketing investments’ despite the cost-of-living crisis.