Ad Nut
4 days ago

Aldi's 'overcooked' holiday ad actually seems underdone

Usually an early holiday treat, the grocer's Christmas-themed ad for this year is less ho-ho-ho and more ho-hum.

Ad Nut looks forward to Aldi Australia's holiday ad, which is usually a fun, off-kilter indication that the season is upon us.

Stretching back to 2012, when the brand's first major holiday campaign carved out a mark with surfing santas, the brand and longtime partner BMF have brought us:

Even last year's synchronised swimming Santas were charming.

The brand's slogan is 'Good different' and its ads are normally both of those things. But this year's 'You can't overcook Christmas' campaign is neither. It's devoid of the spark of creativity we've become accustomed to. It's not amusing. The supposedly amazing things the cast members do when they kick into hyper-Christmas mode seem forced and...banal. It simply falls flat. It's a bummer.

Perhaps it's just as well. As Ad Nut's legions of devoted readers know, Ad Nut got a little too obsessed with holiday ads in the past. OK, a lot too obsessed. Following an intervention by dear friends, Ad Nut now tries to remain calm, and a great Aldi ad might have kicked off a seasonal frenzy of overindulgence like that which Ad Nut spiraled into in 2016 and 2017. Shudder.

If you want more Christmas-themed ads, we've posted a few recently, and our UK colleagues seem to be emulating Ad Nut's past excesses.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Related Articles

Just Published

8 hours ago

Coca-Cola puts trucks back on the festive road

Coca‑Cola is ringing in the holidays by bringing back a well-loved activation.

8 hours ago

Snap opens an AR holiday market for Black Friday

The holiday market features AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart.

9 hours ago

Automotive sector accounts for bulk of new business

The sector produced the most global agency billings in September, but FMCG and pharma also had a strong month, according to the Campaign Advertising Intelligence tool.

10 hours ago

Amazon, Asian Paints and Tata Tea: India's most ...

Zomato, Samsung, Jio, and Surf Excel also appear high on Kantar's list of the market's most purposeful brands.