We've moved on from last year’s Covid-fatigued revenge spending with more confident and savvy digital shoppers. Here’s how brands can up their game and stand out this year-end season.
Usually an early holiday treat, the grocer's Christmas-themed ad for this year is less ho-ho-ho and more ho-hum.
Reminiscent of pandemic lockdowns, the heartwarming film presents a solution to the millions of children living without a chimney for Santa to come down.
People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.
Whether you've been naughty or nice is irrelevant. The annual onslaught of holiday cheer is coming for you.
HONG KONG - Speaking at yesterday's Converge tech conference, Melissa Yang, co-founder and CTO of Beijing-based holiday rental site Tujia, explained why her well-funded startup should not be seen as a clone of Airbnb.
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