People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.
Whether you've been naughty or nice is irrelevant. The annual onslaught of holiday cheer is coming for you.
HONG KONG - Speaking at yesterday's Converge tech conference, Melissa Yang, co-founder and CTO of Beijing-based holiday rental site Tujia, explained why her well-funded startup should not be seen as a clone of Airbnb.
ASIA-PACIFIC - We wrap up our roundup of holiday-themed TV commercials from around the region and the world.
ASIA-PACIFIC - Whether you love this time of the year or are a bit of a Scrooge, you'll find something that touches your heart in our annual collection of holiday ads.
Haier has launched a campaign aiming to drive sales of its products during the one month between 1 January and the Chinese New Year, which falls at the beginning of February.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins