holiday

Nov 25, 2021

Here's to a more unique holiday shopping experience from brands

We've moved on from last year’s Covid-fatigued revenge spending with more confident and savvy digital shoppers. Here’s how brands can up their game and stand out this year-end season.

Nov 24, 2021

Aldi's 'overcooked' holiday ad actually seems underdone

Usually an early holiday treat, the grocer's Christmas-themed ad for this year is less ho-ho-ho and more ho-hum.

Nov 21, 2021

Coca-Cola holiday offers simple message of festive joy and inclusion

Reminiscent of pandemic lockdowns, the heartwarming film presents a solution to the millions of children living without a chimney for Santa to come down.

Nov 14, 2019

Why marketers need to understand emotions this holiday season

People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.

Dec 7, 2017

Holi-dazed II: Ad Nut's ridiculously long 2017 Christmas-ad review

Whether you've been naughty or nice is irrelevant. The annual onslaught of holiday cheer is coming for you.

Jul 31, 2015

Tujia co-founder: We're not the 'Airbnb of China'

HONG KONG - Speaking at yesterday's Converge tech conference, Melissa Yang, co-founder and CTO of Beijing-based holiday rental site Tujia, explained why her well-funded startup should not be seen as a clone of Airbnb.