Nov 14, 2019

Why marketers need to understand emotions this holiday season

People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.

Dec 7, 2017

Holi-dazed II: Ad Nut's ridiculously long 2017 Christmas-ad review

Whether you've been naughty or nice is irrelevant. The annual onslaught of holiday cheer is coming for you.

Jul 31, 2015

Tujia co-founder: We're not the 'Airbnb of China'

HONG KONG - Speaking at yesterday's Converge tech conference, Melissa Yang, co-founder and CTO of Beijing-based holiday rental site Tujia, explained why her well-funded startup should not be seen as a clone of Airbnb.

Dec 17, 2013

2013 holiday ad extravaganza: Part 2

ASIA-PACIFIC - We wrap up our roundup of holiday-themed TV commercials from around the region and the world.

Dec 16, 2013

2013 holiday ad extravaganza: Part 1

ASIA-PACIFIC - Whether you love this time of the year or are a bit of a Scrooge, you'll find something that touches your heart in our annual collection of holiday ads.

Jan 27, 2011

Haier launches 'Happy New Year' campaign for holiday season

Haier has launched a campaign aiming to drive sales of its products during the one month between 1 January and the Chinese New Year, which falls at the beginning of February.