Ad Nut
Nov 9, 2015

A tale of two Christmas ads: ALDI and John Lewis

From Australia and the UK: Christmas ads for ALDI and John Lewis

A tale of two Christmas ads: ALDI and John Lewis

The Christmas ad campaign by retailer John Lewis is a big, fat, "highly anticipated" thing in the UK, and the company is reportedly spending US$10.5 million on production and media for this year's high-concept 'Man in the moon' spot by Adam & Eve/DDB.

It's meant to be a tearjerker, but leaves Ad Nut completely unmoved, even as Ad Nut appreciates the sentiment about reaching out to distant loved ones or those less lucky during the holidays.

Campaign UK has more than you probably wanted to know about the ad.

In Australia, ALDI's annual Christmas campaign is not as hotly anticipated, but the grocer and its creative agency, BMF, have been making a good effort for a few years now. Here's last year's ad, and the brand's famous surfing santas from 2012.

This year, ALDI focused on the madness of the season in a madcap, quick-cut spot, which seems to acknowledge that Christmas tends to creep up on you when it falls in the summertime. This is more Ad Nut's speed.

Need more Christmas ads? Campaign UK has you covered.

ALDI CREDITS

Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Art Director: Dantie Van Der Merwe
Copywriter: David Fraser
Planning Director: Ali Tilling
Managing Director: Stephen McArdle
Client Services Director: Daniel Lacaze
Account Directors: Aisling Colley, Peitra Withaar
Account Managers: Sid De, Harriet Cockill
Agency Producer: Jenny Lee-Archer
Head of Design: Lincoln Grice
Designer: Matthew Hughes

Production Company: The Otto Empire
Director: Justin Reardon
Post Production and VFX: The Editors
Music and Sound Production: Rumble Studios
Sound design: Tone Aston
Media: Maxus

Client:
Marketing Director: Sam Viney

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Dentsu & Publicis excel at Campaign's Greater China ...

Dentsu Creative leads Agency of the Year Greater China awards winning the most metals, while Leo Burnett scoops the most Golds.

1 day ago

Agency of the Year 2024: Greater China winners

Dentsu and Leo Burnett clinched key creative awards, Starcom shone in digital innovation, and Zenith solidified its media grip at the 2024 Greater China Agency of the Year Awards. See all the winners here.

1 day ago

Campaign expands its coverage into Indonesia

The launch of its Bahasa Indonesia language publication bolsters Campaign’s global expansion, following new German and Canadian editions launched earlier this year.

1 day ago

Spikes Asia 2025: In conversation with PR jury ...

As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.