Sophie Chen
Dec 4, 2012

ALDI celebrates Christmas, Australian-style

SYDNEY – ALDI has launched its first major Christmas campaign, “The perfect Aussie Christmas”, through BMF, inviting Aussies to celebrate this holiday season in a unique Australian way.

The campaign launched on 2 December with TV, outdoor, radio, catalogue, digital, print and POS elements. In the one-minute TVC, 40 jolly Santas ditch the reindeer and instead turn into Surfing Santas and hit the waves with an ALDI ham to celebrate the holiday.

Further 15-second TVCs, which will be released later, promote ALDI's Christmas Pudding and Chocolate Santas.


Creative agency BMF
Client ALDI
Media agency Maxus
Production company Revolver
Director The Glue Society (James Dive)
Post production The Editors

Related Articles

Just Published

7 hours ago

Asia-Pacific new-biz spotlight: WPP leads big six ...

India is only market in top three to record new-business growth in November.

7 hours ago

You don’t need spandex to be a hero: Domino's ...

With World Pizza Day around the corner, Domino's playfully tells customers that this is their chance to help others, not by wearing capes but eating pizza.

7 hours ago

40 Under 40 2022: Rish Gopal, Beacon Communications

The Covid pandemic brought out the best in Gopal, who took the opportunity to showcase his team’s abilities by going above and beyond for clients.

7 hours ago

Move and win roundup: Week of February 6, 2023

Initiative, Orange Line, Shippit and more to come, in our weekly collection of people moves and account news.