The campaign launched on 2 December with TV, outdoor, radio, catalogue, digital, print and POS elements. In the one-minute TVC, 40 jolly Santas ditch the reindeer and instead turn into Surfing Santas and hit the waves with an ALDI ham to celebrate the holiday.
Further 15-second TVCs, which will be released later, promote ALDI's Christmas Pudding and Chocolate Santas.
Creative agency BMF
Media agency Maxus
Production company Revolver
Director The Glue Society (James Dive)
Post production The Editors