Sophie Chen
Dec 4, 2012

ALDI celebrates Christmas, Australian-style

SYDNEY – ALDI has launched its first major Christmas campaign, “The perfect Aussie Christmas”, through BMF, inviting Aussies to celebrate this holiday season in a unique Australian way.

The campaign launched on 2 December with TV, outdoor, radio, catalogue, digital, print and POS elements. In the one-minute TVC, 40 jolly Santas ditch the reindeer and instead turn into Surfing Santas and hit the waves with an ALDI ham to celebrate the holiday.

Further 15-second TVCs, which will be released later, promote ALDI's Christmas Pudding and Chocolate Santas.

CREDITS

Creative agency BMF
Client ALDI
Media agency Maxus
Production company Revolver
Director The Glue Society (James Dive)
Post production The Editors

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