SOUNDING BOARD: As agencies move closer to owning the media they sell, the debate shifts from whether principal media belongs in the mix to how transparent and responsible it can truly be.

In China's crowded market of 289 million fans and no shortage of noise, Adidas simply laces up and gets on with the work.

Global Rev Gen, Gong Cha, and more, in our weekly collection of people moves and account news.

Open to agencies, media owners, platforms, technology companies and brand organisations operating across APAC.

A B2B communications specialist with a stellar record in assisting Chinese brands with global expansion, Tiffany Tang’s leadership is on the fast-track.

Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.

ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.

The Big Game is no longer the idea — it’s the amplifier.

CEO talks to Campaign after increasing revenue and margin.

A slick design and a sharper editorial focus and with it, a renewed commitment to analysis-led journalism, alongside the launch of Asia Roars and Campaign Red.

Japanese brands are engineered on a philosophy where nothing is accidental and everything earns its place. In a world addicted to disruption, is that discipline perched on a knife-edge?