Real Madrid is the most popular club in China...online
Mailman Group's Red Card 2015 indexed the engagement ratings of global football teams across China’s football-obsessed digital landscape. Real Madrid is the highest ranked club, narrowly beating Spanish rival FC Barcelona. The data assesses seven key performance metrics including social following and online buzz across China’s major networks such as Sina and Tencent Weibo, Netease, TMall, Weishi and WeChat. Key questions the report answers are: What new revenue streams have football clubs started creating this year? Which club drives the most sales on Tmall? And which European team or World Cup nation is most successful in China right now?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Group M goes global with AI adtech partner
Partnership brings ‘intelligent creative’ to Group M’s global clients.
Roblox makes video ads available to all advertisers
By partnering with Integral Ad Science and Kantar, the game platform also now offers measurement solutions for advertisers on Roblox.
Pharma’s corporate reputation begins to slide ...
The pharma industry’s Covid-peak in corporate reputation has begun to drop, though it still remains higher than pre-pandemic levels.
How to fix the deprioritisation of DE&I
There’s much evidence that DE&I is moving down adland's agenda. But it doesn’t—and shouldn’t—have to be this way, says the chief executive of The Unmistakables.