Staff Reporters
Oct 4, 2019

National pride propels Chinese to support local brands

Prophet's 2019 China Brand Relevance Index shows the surge of Huawei, DJI and Li-Ning, which all jumped into the top 50.

Alipay takes the crown of the most relevant brand for the fourth consecutive year

Chinese consumers are more supportive than ever of local brands that stand tall on the global stage, according to the 2019 China Brand Relevance Index from Prophet.

One of the most striking findings in the 2019 Index is the surge of Huawei, DJI and Li-Ning, which all made it into the top 50. For Chinese, Huawei has become a symbol of national pride and technological prowess, Li Ning's brand revival indirectly promotes Chinese cultural confidence...

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