Prophet's 2019 China Brand Relevance Index shows the surge of Huawei, DJI and Li-Ning, which all jumped into the top 50.
Prophet's 2018 China Brand Relevance Index shows Chinese brands raising their relevance due to innovation, not just pricing.
The brand is extremely popular with Asian consumers—for more than just its search capabilities. Could it be the future No. 1 brand in the Top 1000?
A branding expert asks if Rakuten’s partnership with HomeAway could be a precursor of innovation from the likes of Facebook.
Are Chinese consumers bulletproof to ads? Tom Doctoroff says it's complicated.
Longtime J. Walter Thompson exec will split time between US and China.
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