Sep 16, 2021

Spokes-animals give China environmental advice

A campaign celebrating the fifth anniversary of Alipay's Ant Forest game has captured attention in China with a series of videos in which animals model 'green' behaviours.

Sep 6, 2021

Haidilao and Alipay want you to eat hotpot for a good cause

This new integrated campaign by F5 Shanghai proves that the way to a socially conscious heart is through the stomach.

Oct 4, 2019

National pride propels Chinese to support local brands

Prophet's 2019 China Brand Relevance Index shows the surge of Huawei, DJI and Li-Ning, which all jumped into the top 50.

Feb 18, 2019

3 Chinese mobile-payment trends businesses should know

Alipay, WeChat Pay, and US mobile payment partner Citcon have just released data on who’s been spending, and where, during Chinese New Year holiday week.

Feb 11, 2019

How Baidu went all out for its Spring Gala red-packet sponsorship

Baidu's daily active user (DAU) count grew 87% over eight days.

Sep 17, 2018

Ikea, Nike, BMW, Marriott: Chinese consumers find you less relevant now

Prophet's 2018 China Brand Relevance Index shows Chinese brands raising their relevance due to innovation, not just pricing.