Ad Nut
Jan 24, 2020

For CNY, Superunion invites you to join a Rat Race

One-upping agencies that merely offer best wishes for the new year, the agency has created a Year of the Rat version of Pac-Man.

Superunion's Rat Race, available for Android devices, is a Year of the Rat maze game in the "tradition" of Pac-Man—only you're a rat eating grains of rice while trying to avoid not ghosts but voracious cats. It's adorable. The inability to see the entire maze at one time on your device makes it surprisingly difficult, and the cats may seem slow, but they're quite clever.

As of this writing, Ad Nut holds the No. 3 spot on the leaderboard, but doesn't expect to be there for long.

Says Superunion Asia CEO, Benedict Gordon:

In honour of the Year of the Rat, we’ve created a fun game for all ages to enjoy—from the young to the ‘young-at-heart’. We hope you enjoy a bit of healthy competition over the festive period. Wishing you all the best for the year ahead – Gong Hei Fat Choy!

This post is filed under...
2020 Chinese New Year advertising and marketing
We collect brand efforts to mark the arrival of the Year of the Rat.

CREDITS

Andy Reynolds, Head of Creative, Asia
Joao Seabra, Digital Creative Director
Gianluca Crudele, Design Director
Nat To, 3D Designer
Louisa Luk, Designer
Emily Kwok, Designer
Wisageni Studio - Developer

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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