superunion

Apr 13, 2020

Lessons from Asia: Exemplary brands during COVID-19

Branding experts give their view on some stand-out brands in Asia that have handled the crisis well, and what others can learn from their response. Superunion weighs-in first.

Jan 24, 2020

For CNY, Superunion invites you to join a Rat Race

One-upping agencies that merely offer best wishes for the new year, the agency has created a Year of the Rat version of Pac-Man.

Nov 17, 2019

Sorrell denies 'slapping' Superunion's Prior over Campaign Asia interview

Former WPP chief was angry that ex-colleague called S4 Capital 'speck in rear-view mirror'.

Oct 29, 2019

New look for FairPrice aims to accentuate quality, origin, nutrition

Superunion creates a unified look for the NTUC house brand.

Aug 20, 2019

Carousell launches new brand identity

Carousell keeps the 'Kodak carousel' inspiration for its logo, but adds a bolder font and a letter 'C', while it references five core values.

Aug 5, 2019

How AIS used influencers to become Thailand's top local brand

Partnerships with the pop stars and cut-through social campaigns have helped the mobile phone operator rise up the charts of Thais' favourite brands to hand out with the big internationals in the top 10.