superunion

Sep 30, 2020

Lessons from three agile, tech-based Asian businesses

Superunion's Asia CEO finds inspiration in WeLab, Grab and Tencent Music, and believes global businesses can learn a lot from how Asian tech leaders are using imagination and instinct to navigate through the pandemic.

Jul 30, 2020

Trying times are times for trying

Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.

Jul 29, 2020

Taiwan Mobile prepares for next stage with brand refresh

REBRANDING EXERCISES: Superunion upgraded the mobile carrier's logo and overall visual identity while introducing a new tagline. Read all about it and tell us what you think.

Apr 13, 2020

Lessons from Asia: Exemplary brands during COVID-19

Branding experts give their view on some stand-out brands in Asia that have handled the crisis well, and what others can learn from their response. Superunion weighs-in first.

Jan 24, 2020

For CNY, Superunion invites you to join a Rat Race

One-upping agencies that merely offer best wishes for the new year, the agency has created a Year of the Rat version of Pac-Man.

Nov 17, 2019

Sorrell denies 'slapping' Superunion's Prior over Campaign Asia interview

Former WPP chief was angry that ex-colleague called S4 Capital 'speck in rear-view mirror'.