superunion

1 day ago

Superunion launches creative tool to help brands showcase their flexibility

The generative design tool, motion design and metaverse offer enable brands to create new brand experiences and have been utilised by brands including Tencent, HSBC, Riot Games and Vodafone.

Apr 6, 2022

Duty-free shop becomes a 'Surreal Island' digital experience

Hybrid product creatures—such as a tote-bag tiger—cavort across giant screens in a Macau retail installation by Superunion for China Duty Free International.

Feb 23, 2022

MyRepublic rockets into next phase with rebrand

REBRANDING EXERCISES: The telco unveils a refreshed look—spearheaded by Superunion—that it says better suits its status as a mature player with B2B offerings and global ambitions.

Dec 1, 2021

How China's marketing community sees the metaverse

Campaign China asked Gen Z creatives and senior marketing and branding experts to discuss how they view the present and future of the metaverse in the China market?

Nov 26, 2021

Superunion opens Shenzhen studio

Seeing opportunity in the vibrant Greater Bay Area, the agency sets up its fourth office in the Greater China region.

Sep 30, 2020

Lessons from three agile, tech-based Asian businesses

Superunion's Asia CEO finds inspiration in WeLab, Grab and Tencent Music, and believes global businesses can learn a lot from how Asian tech leaders are using imagination and instinct to navigate through the pandemic.