Behind the 'overly successful' launch of Trust Bank in Singapore
The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.
Superunion launches creative tool to help brands showcase their flexibility
The generative design tool, motion design and metaverse offer enable brands to create new brand experiences and have been utilised by brands including Tencent, HSBC, Riot Games and Vodafone.
Duty-free shop becomes a 'Surreal Island' digital experience
Hybrid product creatures—such as a tote-bag tiger—cavort across giant screens in a Macau retail installation by Superunion for China Duty Free International.
MyRepublic rockets into next phase with rebrand
REBRANDING EXERCISES: The telco unveils a refreshed look—spearheaded by Superunion—that it says better suits its status as a mature player with B2B offerings and global ambitions.
How China's marketing community sees the metaverse
Campaign China asked Gen Z creatives and senior marketing and branding experts to discuss how they view the present and future of the metaverse in the China market?
Superunion opens Shenzhen studio
Seeing opportunity in the vibrant Greater Bay Area, the agency sets up its fourth office in the Greater China region.
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