Branding experts give their view on some stand-out brands in Asia that have handled the crisis well, and what others can learn from their response. Superunion weighs-in first.
One-upping agencies that merely offer best wishes for the new year, the agency has created a Year of the Rat version of Pac-Man.
Former WPP chief was angry that ex-colleague called S4 Capital 'speck in rear-view mirror'.
Superunion creates a unified look for the NTUC house brand.
Carousell keeps the 'Kodak carousel' inspiration for its logo, but adds a bolder font and a letter 'C', while it references five core values.
Partnerships with the pop stars and cut-through social campaigns have helped the mobile phone operator rise up the charts of Thais' favourite brands to hand out with the big internationals in the top 10.
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