The generative design tool, motion design and metaverse offer enable brands to create new brand experiences and have been utilised by brands including Tencent, HSBC, Riot Games and Vodafone.
Hybrid product creatures—such as a tote-bag tiger—cavort across giant screens in a Macau retail installation by Superunion for China Duty Free International.
REBRANDING EXERCISES: The telco unveils a refreshed look—spearheaded by Superunion—that it says better suits its status as a mature player with B2B offerings and global ambitions.
Campaign China asked Gen Z creatives and senior marketing and branding experts to discuss how they view the present and future of the metaverse in the China market?
Seeing opportunity in the vibrant Greater Bay Area, the agency sets up its fourth office in the Greater China region.
Superunion's Asia CEO finds inspiration in WeLab, Grab and Tencent Music, and believes global businesses can learn a lot from how Asian tech leaders are using imagination and instinct to navigate through the pandemic.
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