Superunion's Asia CEO finds inspiration in WeLab, Grab and Tencent Music, and believes global businesses can learn a lot from how Asian tech leaders are using imagination and instinct to navigate through the pandemic.
Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.
REBRANDING EXERCISES: Superunion upgraded the mobile carrier's logo and overall visual identity while introducing a new tagline. Read all about it and tell us what you think.
Branding experts give their view on some stand-out brands in Asia that have handled the crisis well, and what others can learn from their response. Superunion weighs-in first.
One-upping agencies that merely offer best wishes for the new year, the agency has created a Year of the Rat version of Pac-Man.
Former WPP chief was angry that ex-colleague called S4 Capital 'speck in rear-view mirror'.
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