Feb 17, 2014
DATA POINTS: Sizing up the soon-to-be second-largest global ad market
As part of Magna Global's 'BRIC' series in partnership with UM China, the latest report about the Chinese advertising market predicts that it will be the second largest globally by 2015, with US$57 billion of total adspend. That will be more than one-third of the US market.
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