magna

Dec 6, 2021

Global advertising records 'highest growth rate ever' in 2021: Magna

A year of crackdowns and mixed economic fortunes in APAC makes the region the lowest performer globally in 2021, as powerhouse China's growth rate falters.

Jun 14, 2021

APAC ad markets to be buoyed by China in 2021, India in 2022

Latest Magna global advertising forecast predicts 12.8% APAC growth in 2021 led by China, with India predicted to outpace all global markets next year.

Jun 13, 2021

Global ad market seen surging to new highs this year

Magna global advertising forecast predicts a record 13.5% rise in ad spend in 2021 to all-time high of $657 billion, led by strong gains in the UK, China and US.

Dec 8, 2020

Worst-case scenario averted: Forecasters find adspend drop gentler than expected

Robust digital spending fuelled by small businesses propelled growth, leading GroupM, Magna and Zenith to revise their forecasts upward.

Dec 7, 2020

Digital gains will not offset ad downturn in 2020: Magna

Digital advertising is expected to grow by 8% to $336 billion in 2020, but this is not enough to counter an 18% decline in linear advertising, according to IPG's research arm.

Jun 15, 2020

Pandemic to cost media owners $42 billion in 2020

Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.