magna
Worst-case scenario averted: Forecasters find adspend drop gentler than expected
Robust digital spending fuelled by small businesses propelled growth, leading GroupM, Magna and Zenith to revise their forecasts upward.
Digital gains will not offset ad downturn in 2020: Magna
Digital advertising is expected to grow by 8% to $336 billion in 2020, but this is not enough to counter an 18% decline in linear advertising, according to IPG's research arm.
Pandemic to cost media owners $42 billion in 2020
Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.
Digital ad growth will fall to single digits thanks to pandemic: Magna
And that's the good news, according to a Magna Global report, as the crisis hammers spending across all formats.
APAC's leading ad spend growth in 2019 will cool next year: Magna
APAC outpaced the global ad market's 5.2% growth in 2020, but will only slightly beat the 5.7% growth Magna predicts globally for 2020
Magna upgrades global ad forecast, citing strong growth in China and US
IPG Mediabrands' Magna has upgraded its global advertising forecast—one week after both Dentsu and GroupM downgraded theirs.
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