Dec 15, 2023

India ad sales grew by 11.8% in 2023: Magna

Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024

Jul 6, 2023

Magazines vs. the metaverse: Can traditional print differentiate in the AI boom?

AI is in, print is out...or is it? Creative glossies and magazines might still have more to offer than meets the tech eye, analyses Campaign Asia-Pacific's editor.

Jun 19, 2023

APAC leads global ad growth in 2023 as traditional media struggles: MAGNA

After experiencing a slowdown in 2020 due to the pandemic and bouncing back with double-digit growth in 2021, ad spending growth rates in most APAC markets are now returning to the levels and trends pre-Covid.

Dec 6, 2021

Global advertising records 'highest growth rate ever' in 2021: Magna

A year of crackdowns and mixed economic fortunes in APAC makes the region the lowest performer globally in 2021, as powerhouse China's growth rate falters.

Jun 14, 2021

APAC ad markets to be buoyed by China in 2021, India in 2022

Latest Magna global advertising forecast predicts 12.8% APAC growth in 2021 led by China, with India predicted to outpace all global markets next year.

Jun 13, 2021

Global ad market seen surging to new highs this year

Magna global advertising forecast predicts a record 13.5% rise in ad spend in 2021 to all-time high of $657 billion, led by strong gains in the UK, China and US.