magna

Dec 8, 2020

Worst-case scenario averted: Forecasters find adspend drop gentler than expected

Robust digital spending fuelled by small businesses propelled growth, leading GroupM, Magna and Zenith to revise their forecasts upward.

Dec 7, 2020

Digital gains will not offset ad downturn in 2020: Magna

Digital advertising is expected to grow by 8% to $336 billion in 2020, but this is not enough to counter an 18% decline in linear advertising, according to IPG's research arm.

Jun 15, 2020

Pandemic to cost media owners $42 billion in 2020

Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.

Mar 24, 2020

Digital ad growth will fall to single digits thanks to pandemic: Magna

And that's the good news, according to a Magna Global report, as the crisis hammers spending across all formats.

Dec 10, 2019

APAC's leading ad spend growth in 2019 will cool next year: Magna

APAC outpaced the global ad market's 5.2% growth in 2020, but will only slightly beat the 5.7% growth Magna predicts globally for 2020

Jun 17, 2019

Magna upgrades global ad forecast, citing strong growth in China and US

IPG Mediabrands' Magna has upgraded its global advertising forecast—one week after both Dentsu and GroupM downgraded theirs.