The initiative features a number of collaborations between acclaimed architects and designers and a wide range of brands in the home, lifestyle and technology sectors, including Lixil, Muji, Panasonic, Airbnb, Toyota, CCC and Toppan. It runs until the end of August.
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Appointment of Channel 4 CMO to top job is likely to be seen as a surprise because he has not worked in agency sector.
North America saw revenues fall by 2.7% for the year, while APAC, Latin America, Africa, Middle East and Central and Eastern Europe grew organic revenues by 3.7%.
The appointment marks the first time the pharmaceutical company has hired a single agency partner to work across 45 global and regional brands.
Chief executive said Nestlé delivered ‘increased marketing investments’ despite the cost-of-living crisis.