lixil
Celebrities, brands and drugs: not a clear-cut story
Brands' treatment of Japanese entertainer Pierre Taki raises ethical questions.
Major brands cut ties with Japanese entertainer Pierre Taki after minor drug bust
Lixil, Sega, NHK and Disney are among the brands that have taken or are considering action following Pierre Taki's arrest.
Lixil sees VR and AR as key to winning over Japan's new home improvers
The maker of toilets (among other fixtures and materials) has set up a 'digital studio' near its flagship premises in Tokyo's Ginza district.
Lixil sees brand benefits in free toilet plan
The Japanese company hopes to unite staff and build goodwill in developing markets with its 'Toilets for all' initiative.
Why static sponsorship will have no place at Tokyo 2020: Lixil
As one of 15 Gold Partners of the Tokyo Olympics, Lixil knows it has to do more than just shout to get its message across.
How Japanese brands can get the most out of Tokyo 2020
For any sponsor hoping to win at the next Summer Games, preparation starts now.
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