Brands' treatment of Japanese entertainer Pierre Taki raises ethical questions.
Lixil, Sega, NHK and Disney are among the brands that have taken or are considering action following Pierre Taki's arrest.
The maker of toilets (among other fixtures and materials) has set up a 'digital studio' near its flagship premises in Tokyo's Ginza district.
The Japanese company hopes to unite staff and build goodwill in developing markets with its 'Toilets for all' initiative.
As one of 15 Gold Partners of the Tokyo Olympics, Lixil knows it has to do more than just shout to get its message across.
For any sponsor hoping to win at the next Summer Games, preparation starts now.
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