Mar 20, 2019

Celebrities, brands and drugs: not a clear-cut story

Brands' treatment of Japanese entertainer Pierre Taki raises ethical questions.

Mar 15, 2019

Major brands cut ties with Japanese entertainer Pierre Taki after minor drug bust

Lixil, Sega, NHK and Disney are among the brands that have taken or are considering action following Pierre Taki's arrest.

Nov 21, 2018

Lixil sees VR and AR as key to winning over Japan's new home improvers

The maker of toilets (among other fixtures and materials) has set up a 'digital studio' near its flagship premises in Tokyo's Ginza district.

Feb 28, 2017

Lixil sees brand benefits in free toilet plan

The Japanese company hopes to unite staff and build goodwill in developing markets with its 'Toilets for all' initiative.

Oct 21, 2016

Why static sponsorship will have no place at Tokyo 2020: Lixil

As one of 15 Gold Partners of the Tokyo Olympics, Lixil knows it has to do more than just shout to get its message across.

Oct 7, 2016

How Japanese brands can get the most out of Tokyo 2020

For any sponsor hoping to win at the next Summer Games, preparation starts now.