Finding the right marketing mix is based on a huge number of factors that demand a truly agile approach.
CEO describes move as 'very important'.
Airbnb's eye-popping surge in value shows the profound power of a truly customer-centric brand, according to Wunderman Thompson's APAC transformation and strategy officer.
The 1990s-themed stay will be available only to people who live near the store in the US state of Oregon. The price: US$4 per night, same as a VHS rental.
Five-day event is in partnership with IOC and IPC.
Every brand should be doing this.
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