airbnb

Apr 15, 2021

Airbnb must learn to blend brand and performance, not silo them

Finding the right marketing mix is based on a huge number of factors that demand a truly agile approach.

Dec 16, 2020

What the Airbnb IPO teaches us about the value of brand

Airbnb's eye-popping surge in value shows the profound power of a truly customer-centric brand, according to Wunderman Thompson's APAC transformation and strategy officer.

Aug 14, 2020

Airbnb offers movie fans chance to stay in the last Blockbuster store on Earth

The 1990s-themed stay will be available only to people who live near the store in the US state of Oregon. The price: US$4 per night, same as a VHS rental.

Jul 20, 2020

Airbnb celebrates Olympic spirit in virtual festival

Five-day event is in partnership with IOC and IPC.