airbnb
Apr 15, 2021
Airbnb must learn to blend brand and performance, not silo them
Finding the right marketing mix is based on a huge number of factors that demand a truly agile approach.
Mar 2, 2021
Airbnb slashes spend in permanent shift from performance marketing to brand
CEO describes move as 'very important'.
Dec 16, 2020
What the Airbnb IPO teaches us about the value of brand
Airbnb's eye-popping surge in value shows the profound power of a truly customer-centric brand, according to Wunderman Thompson's APAC transformation and strategy officer.
Aug 14, 2020
Airbnb offers movie fans chance to stay in the last Blockbuster store on Earth
The 1990s-themed stay will be available only to people who live near the store in the US state of Oregon. The price: US$4 per night, same as a VHS rental.
Jul 20, 2020
Airbnb celebrates Olympic spirit in virtual festival
Five-day event is in partnership with IOC and IPC.
May 11, 2020
Airbnb launches talent directory to help laid-off staff find new jobs
Every brand should be doing this.
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