Sabrina Sanchez
Aug 25, 2023

Airbnb’s latest global campaign touts its strengths over regular hotels

‘Get an Airbnb’ features animated short films that highlight when Airbnb is a better stay option.

Airbnb is flexing its muscles to take on traditional hotels as the travel market rebounds.

On Thursday, the brand launched a new global campaign featuring short animated films that highlight situations in which Airbnb stays are a better option than hotels, for instance to get space from the kids, or stay together with friends rather than in separate rooms. 

The short animated spots aim to highlight Airbnb’s strengths over hotels, such as better amenities, a more peaceful stay and access to a variety of experiences. 

Animated by Buck, the campaign will run in the U.S. and Canada on digital, OTT, online video and social media beginning on August 24, expanding to Australia, the UK, France, Germany, Spain, Italy, Mexico, Brazil, Korea, Belgium, the Netherlands and Switzerland in September. 

The campaign follows another global campaign the brand launched earlier this summer that aimed to garner enthusiasm for its room share options. Airbnb also made headlines this summer in a recent partnership with Mattel, after it created a Barbie Malibu Dream House available for booking.

Campaign US

Related Articles

Just Published

5 hours ago

48% Indians want more inclusive representation from ...

Depiction of women in Indian ads continues to be skewed stereotypically while diversity and inclusion of LGBTQI+ groups nearly absent, according to a Kantar report

5 hours ago

Step beyond tokenism when advertising for people ...

A panel at the Advertising Standards Council of India's D&I Edge summit shared how brands should focus on authenticity and explore the role of advertising in driving social change.

5 hours ago

Why engaging with Taylor Swift’s devoted fanbase ...

Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.

6 hours ago

Adidas creates clothing for Roblox avatars

Brand launches shops in virtual world and partners with creator Rush Bogin.