Jenny Chan 陳詠欣
May 15, 2018

Chinese tourists' top hotel brands, travel apps and search terms

TOP OF THE CHARTS: Analysis of mobile data shows that Airbnb is not much of a threat when it comes to Chinese outbound tourism.

Hotel brands will continue to dominate the accommodation market when it comes to Chinese outbound tourism, despite being under threat from Airbnb globally, according to a report by Express-In and Pingcoo Technology, both mobile advertising solution providers.

And what hotel brand is the favourite among such tourists Holiday Inn.

The report is based on data gathered between January and March from 10 million mobile devices of Chinese middle-class users in...

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