Carbon Footprint

Apr 3, 2024

Fujitsu’s new campaign is a deliciously stark reminder of our carbon footprint

In this new campaign for environmental awareness—in collaboration with RGA— you can have your pollution cake and eat it too.

Mar 28, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Feb 2, 2024

Not perfect, just Bettr: How a Singaporean coffee brand is humanising sustainability

As the first B-Corp-certified company in Singapore, Bettr Coffee has partnered with design practice Anak to not just redesign its packaging, but realign consumer perspectives on embracing sustainability with perfect imperfection.

Jan 22, 2024

'It's only greenwashing if you get caught'

New agency Atmospheric is throwing its hat into the ring for the highly-coveted Saudi Aramco, the world’s largest fossil fuel account. If they win, their no-nonsense CEO has an advertising plan as transparent as a slick oil spill.

Jan 2, 2024

Singapore adds urgency to adopting EVs with thriller campaign film

The film by TSLA for the Land Transport Authority follows a man on seemingly desperate mission to save his family on one electric vehicle charge.

Dec 5, 2023

'Dubai could not hold COP28 without ad and PR firms greenwashing'

With one of the world’s biggest oil producers hosting this year’s COP 28 summit, climate activists are accusing the UAE of using PR and advertising narratives to position itself as a climate leader, despite failing to meet its renewable energy targets.

Dec 4, 2023

Why the best screen savers may be repulsive ones

Agency TheOr creates hard to look at 'planet saving screen savers' coinciding with COP28 to encourage more people to shut off their computer screens when dormant.

Dec 4, 2023

Eighteen PR firms and ad agencies working on COP28 also working with fossil fuel polluters: Clean Creatives

Clean Creatives claims that the UAE could not have hosted COP28 if not for the fossil fuel greenwashing provided by advertising and PR agencies

Nov 22, 2023

ASA bans Toyota ad for encouraging environmentally damaging driving

Ad was created by The & Partnership, whose London offices were targeted by environmental demonstrators yesterday.

Nov 9, 2023

Coca-Cola, Danone, and Nestlé in greenwashing row

Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.

Oct 26, 2023

Why Asia suffers the most from fossil fuel advertising

Following the reveal of Asia's F-list by Clean Creatives this week, Research director Nayantara Dutta opines why even if creatives and agencies have the best of intentions, they may still end up being complicit with polluters in Asia.

Oct 25, 2023

WPP and IPG lead Asia's F-list with the most fossil fuel contracts

The Asia-focused report by Clean Creatives lists 103 fossil fuel contracts by 72 advertising and PR agencies.

Oct 23, 2023

Why brands should stop working with PR agencies that consult for fossil fuel

Vero's Brian Griffin urges brands to provide PR agencies the motivation they need to drop fossil fuel clients.

Oct 13, 2023

Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created

In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.

Oct 3, 2023

Generative AI's hidden carbon cost: What marketers should know

The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?

Sep 26, 2023

Don’t want to be seen as villains when it comes to environment-friendly conversations: Amit Gheji, Gulf Oil Lubricants

The brand's head of marketing chats with Campaign India around brand associations, how the company has evolved in the last seven years, and more...

Sep 21, 2023

Australia shamed in full-page New York Times ad over climate change inaction

Bought by The Australia Institute, the full-page advertisement in the New York Times calls upon the country's government to end new fossil fuel approvals and subsidies.

Sep 20, 2023

Clean Creatives releases the 2023 F-List: 'There’s no creativity on a dead planet'

The annual report dropped yesterday, accompanied by an out-of-home campaign aimed at holding company employees.

Sep 17, 2023

Agencies unite to take action on climate

Several comms and creative agencies are joining forces in an Ethical Agency Alliance established by the nonprofit global network Creatives for Climate.

Aug 30, 2023

Why oil and gas companies are tapping influencers to clean up their image

Fossil fuel giants like Shell and BP are leaning on influencers to promote their green initiatives and rewards programs as ad giants address their role in the climate crisis.