Byravee Iyer
Mar 26, 2014

ZenithOptimedia scoops HP’s search business

ASIA-PACIFIC - Publicis Groupe’s ZenithOptimedia has picked up the search business for Hewlett-Packard in Asia-Pacific, according to multiple sources.

ZenithOptimedia picked up HP’s search business
ZenithOptimedia picked up HP’s search business

HP is believed to have called a global pitch for its search business late last year. Executives at ZenithOptimedia did not respond to multiple requests for comment.

Omnicom Media Group’s PHD handles HP’s media account across its four divisions: Corporate, Personal Systems Group (PSG), Technology Solutions Group (TSG) and Image and Printing Group (IPG). OMG's appointment in 2009 brought to an end ZenithOptimedia’s then five-year relationship with HP.

PHD also took part in the recent pitch proceedings.

Asia accounts for a third of HP’s US$ 1 billion in advertising spend.  

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