Forecasts from GroupM and Zenith call for global growth and decent APAC performance, but advertising's overall share of global GDP is dropping.
HONG KONG - Shangri-La Hotels and Resorts has appointed a "fully integrated agency team" to be led by DigitasLBI as its agency of record.
Identity and ethics drive brand choices for young Asian adults, according to a major study by ZenithOptimedia, which finds that although generally frugal this generation is passionate about paying for the things that matter
BEIJING - Beijing Mercedes Benz Sales (BMBS) has handed its US$200 million media account to Fuel, a new agency brand created to handle BMBS and reporting into ZenithOptimedia, according to sources.
SHANGHAI - More than a year after its former Greater China CEO Steven Chang left, ZenithOptimedia has promoted Mykim Chikli, previously China CEO, to Greater China CEO, while naming SiewPing Lim to take over Chikli's role.
SHANGHAI - With the diversification of media consumption in China over the last five years, marketers now need to attend to almost twice as many touchpoints to generate the same level of brand influence, according to research by ZenithOptimedia.
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