Emily Tan
Mar 24, 2016

Shangri-La appoints DigitasLBI to lead global team of agencies

HONG KONG - Shangri-La Hotels and Resorts has appointed a "fully integrated agency team" to be led by DigitasLBI as its agency of record.

Model and runner GinOY was a spokesperson in Shangri-La's #LoyaltyIs campaign

Digitas LBI leads a team of agencies, all part of the Publicis Groupe, comprising BBH and media agency Zenith or ZenithOptimedia as they prefer to be named for now, pending a full implementation of the recently announced restructuring

The team is tasked with brand strategy, creative strategy and execution, digital platforms, social media, CRM, and media planning and buying across global markets for the Shangri-La, Hotel Jen, Kerry Hotels and Golden...

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