Digitas LBI leads a team of agencies, all part of the Publicis Groupe, comprising BBH and media agency Zenith or ZenithOptimedia as they prefer to be named for now, pending a full implementation of the recently announced restructuring.
The team is tasked with brand strategy, creative strategy and execution, digital platforms, social media, CRM, and media planning and buying across global markets for the Shangri-La, Hotel Jen, Kerry Hotels and Golden...
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