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Asia-Pacific Power List 2022: Siew Ting Foo, HP
An accomplished global marketing and innovation leader, Foo is helping to build the global tech brand with a local soul.
Curiously colourful creatures conquer new HP campaign
The MediaMonks social-first campaign utilises the talents of Aussie artist Mulga, known for his vibrant illustrations.
Why marketers are aggressively building in-house teams
CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.
HP gifts gamers with NFTs on their 18th birthdays
Because under-18s are now limited to three hours of gaming a week in China, leveling up to 18 is a big deal. HP's Omen brand, working with Wieden Kennedy Shanghai, welcomed 575 young people to 'gamerhood' with digital gifts.
A tale of two trope-filled tech ads
New films from Smartone and HP both traffic in commonplace signifiers of technology, such as accelerating to warp speed. But only one of the two ads goes beyond high-tech sheen to deliver something of substance.
HP redoes a Backstreet Boys hit to target millennial parents
A UK campaign for the company's ink and toner service spoofs “Everybody (Backstreet’s Back)” with the song “Back-to-School, Alright!”
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