The MediaMonks social-first campaign utilises the talents of Aussie artist Mulga, known for his vibrant illustrations.
CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.
Because under-18s are now limited to three hours of gaming a week in China, leveling up to 18 is a big deal. HP's Omen brand, working with Wieden Kennedy Shanghai, welcomed 575 young people to 'gamerhood' with digital gifts.
New films from Smartone and HP both traffic in commonplace signifiers of technology, such as accelerating to warp speed. But only one of the two ads goes beyond high-tech sheen to deliver something of substance.
A UK campaign for the company's ink and toner service spoofs “Everybody (Backstreet’s Back)” with the song “Back-to-School, Alright!”
CMO Siew Ting Foo explains how HP is working to lure console gamers to the PC platform and build legitimacy for its Omen brand across APAC.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins