hp

4 days ago

Curiously colourful creatures conquer new HP campaign

The MediaMonks social-first campaign utilises the talents of Aussie artist Mulga, known for his vibrant illustrations.

May 11, 2022

Why marketers are aggressively building in-house teams

CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.

Jan 26, 2022

HP gifts gamers with NFTs on their 18th birthdays

Because under-18s are now limited to three hours of gaming a week in China, leveling up to 18 is a big deal. HP's Omen brand, working with Wieden Kennedy Shanghai, welcomed 575 young people to 'gamerhood' with digital gifts.

Oct 6, 2021

A tale of two trope-filled tech ads

New films from Smartone and HP both traffic in commonplace signifiers of technology, such as accelerating to warp speed. But only one of the two ads goes beyond high-tech sheen to deliver something of substance.

Sep 20, 2021

HP redoes a Backstreet Boys hit to target millennial parents

A UK campaign for the company's ink and toner service spoofs “Everybody (Backstreet’s Back)” with the song “Back-to-School, Alright!”

Aug 20, 2021

Not a game: HP's high-stakes bid to win gamers over with Omen

CMO Siew Ting Foo explains how HP is working to lure console gamers to the PC platform and build legitimacy for its Omen brand across APAC.