hp

Feb 24, 2021

Channeling pandemic headwinds into effective marketing tailwinds

SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process.

Jun 29, 2020

Asia-Pacific Power List 2020: Siew Ting Foo, HP

Foo has ensured that the legacy technology company remains top-of-mind and even hip, especially with its core consumer base.

Oct 22, 2019

HP touts brainy benefits of video games in China campaign

THE WORK: 'Achieve gamefulness' for HP Omen by Wieden+Kennedy Shanghai.

Sep 12, 2019

The communication problem in the communications industry

In-house comms heads open up about how PR agencies should communicate more effectively with them.

Aug 17, 2018

HP presents three un-stereotypical Japanese women

New work for the Spectre laptop is a subtle but refreshing break from the TV norm.