[The next generation is] questioning—actually, they’re refusing—to give their time and attention to brands without a purpose, says Naomi Yamamoto, COO at Shiseido.
Foo has ensured that the legacy technology company remains top-of-mind and even hip, especially with its core consumer base.
THE WORK: 'Achieve gamefulness' for HP Omen by Wieden+Kennedy Shanghai.
In-house comms heads open up about how PR agencies should communicate more effectively with them.
New work for the Spectre laptop is a subtle but refreshing break from the TV norm.
Competition will highlight how agencies and brands can use print to increase engagement.
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