Staff Reporters
Jan 12, 2016

Xiaomi’s sales blip is a cause for worry

BRAND HEALTH CHECK: After enjoying a good run as China’s top seller, Xiaomi is struggling to retain the spot

Dethroned: Xiaomi no longer dominates the China market

Momentum has been meteoric for Xiaomi for the past few years in its climb against Apple and Samsung until Huawei recently dethroned the Beijing-based firm from the top of the Chinese smartphone market.

Overall domestic shipments in the world’s largest smartphone market declined slightly for the first time this year, according to IDC and Canalys. Additional statistics from Kantar showed Xiaomi’s share of sales dropped to 22 per cent in the three months ending September...

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