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Upwardly mobile: the brands scoring phone users' attention
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Jun 12, 2018

Upwardly mobile: the brands scoring phone users' attention

Which of Asia’s Top 1000 brands do consumers deem the most mobile-friendly?

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World Cup ROI not a major concern for Chinese smartphone maker Vivo
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May 23, 2018

World Cup ROI not a major concern for Chinese smartphone maker Vivo

The Chinese smartphone maker, which kicked off its 2018 Russia World Cup branding blitz last night in Beijing, says it is in the game for the long haul.

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Huawei’s new global corporate brand swagger
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Nov 9, 2017

Huawei’s new global corporate brand swagger

‘Beacon of light’ imagery from the Chinese brand's latest corporate campaign reflects its intention to step out as a world leader.

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Facebook's guide to video advertising in the mobile age
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Jul 18, 2017

Facebook's guide to video advertising in the mobile age

Mark Rabkin at Facebook explains why there’s a whole new playbook for mobile ads, and also how to get the best out of them.

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