Gabey Goh
Mar 2, 2016

Xaxis Philippines hires new director from Mindshare

MANILA – Xaxis has appointed Mathieu Cuny as director of Philippines, to lead overall business strategy and operations for the market while driving digital development within the region.

Mathieu Cuny
Mathieu Cuny

Prior to this appointment, Cuny was a partner in performance media for Mindshare Indonesia, where he lead the agency's performance team. 

Arshan Saha, VP, Xaxis Southeast Asia said Cuny has been an early adopter and advocate of programmatic and expressed confidence that he will further extend the agency’s lead in the space.

Cuny said that the Philippines is one of the fastest growing programmatic markets in Asia.

“Programmatic is paving the way for more efficiency and more addressable digital media within the region,” he added. “I am excited to join this dynamic team and to leverage our data, technology and people to deliver enhanced and tailored solutions for our clients.”

With over eight years digital and media experience working with global and local brands across Southeast Asia, Cuny started his career as a campaign manager with Netbooster in the Philippines in 2008.

In 2012, Cuny moved to Indonesia as media director for GroupM Interactions (now GroupM Connect) to jumpstart the digital transformation and performance marketing across all clientele.

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