Daniel Farey-Jones
Sep 26, 2018

WPP merges Y&R and VML under Jon Cook

VML global chief executive Jon Cook has been handed the same role at the new agency being created by WPP through the merger of Y&R and VML.

Jon Cook: 'the landscape of our industry is changing rapidly'
Jon Cook: 'the landscape of our industry is changing rapidly'

Y&R global CEO and chairman David Sable has been made non-executive chairman but is also taking an as-yet unconfirmed role elsewhere in WPP.

The holding company announced the new agency will be called VMLY&R and will be fully operational in early 2019. It described the agency proposition as being "to create connected brands that drive value for clients".

Cook, who has been global CEO of VML for 22 years, will report to WPP chief executive Mark Read, who said the two agencies "have distinct and complementary strengths spanning creative, technology and data services that make them a perfect match".

"This is an important step as we build a new, simpler WPP that provides clients with a fully integrated offering and easy access to our wealth of talent and resources," Read continued.

Cook said: "I’m thrilled for the VMLY&R team as we start this journey together and harness the best of each agency to deliver culturally relevant world-class work. The landscape of our industry is changing rapidly, and we are committed to being an invaluable partner to CMOs around the world."

VMLY&R clients include Colgate-Palmolive, Danone, Dell, Ford, Office Depot, PepsiCo, Pfizer and Wendy’s.

Source:
Campaign UK

Related Articles

Just Published

1 day ago

How to trust the remote shooting process: Sweetshop'...

Sweetshop’s new regional MD Laura Geagea shares behind-the-scenes stories of a global production house working during pandemic lockdowns.

1 day ago

Inside the 'outside-in' CMO model: Rupen Desai ...

Having served as chief marketer at Dole for nearly four years, Desai takes us through the brand's non-traditional CMO model that he claims is key to responsible growth.

1 day ago

Cheil Worldwide promotes Jonghyun Kim to president ...

He replaces Jeongkeun Yoo who will stay on with the company as chairman.

1 day ago

Nike and RTFKT step into the future with first ...

After releasing an NFT collection together in April, Nike and RTFKT have launched a physical “Web3 sneaker,” tricked out with lights and auto-lacing.