The global CEO of the WPP network was challenged to a public conversation by the agency’s Walter T. Geer, executive creative director of experience design.
Nearly a year after the merger, VMLY&R’s chief executive reflects on progress so far, on comparing notes with Wunderman Thompson and on applying lessons from China.
VML global chief executive Jon Cook has been handed the same role at the new agency being created by WPP through the merger of Y&R and VML.
CHINA - VML’s acquisition of Chinese social media agency Teein makes China the agency’s second largest market, a significant milestone for a company founded in the heartland of the US.
TOKYO – VML, US-based digital agency under WPP, has announced the opening of its first office in Japan, a market that remains challenging for foreign agencies despite increased demand in the digital space.
SYDNEY/SINGAPORE – Having launched a full-service agency within the Y&R Group in Australia, CEO and President Jon Cook explains VML’s expansion strategy.
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