Robert Sawatzky
Jul 23, 2019

Jon Cook: ‘I was scared we would mess up an iconic Y&R or VML’

Nearly a year after the merger, VMLY&R’s chief executive reflects on progress so far, on comparing notes with Wunderman Thompson and on applying lessons from China.

Jon Cook is in a good mood these days, seen here having some laughs with staff in Shanghai

Entering VMLYR’s new Shanghai office last week, Jon Cook was immediately overwhelmedgreeted by facial recognition technology and promptly wrapped in agency branding across digital billboards as he entered the space.

“I was blown away, Cook tells Campaign Asia-Pacific. As someone who's been at VML for 23 years and now steeped in the VMLYR brand, this Shanghai office is probably the best in the world in our network of demonstrating look...

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