vml
Coca-Cola focuses on hugs in Olympics ad
The global campaign was developed by WPP Open X, led by Ogilvy and supported by EssenceMediaCom, VML and Hogarth.
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VML chairman Mark Roalfe retires from adland after 44 years
Roalfe describes his career as a “lucky long adventure”.
Saving water doesn’t have to mean extreme measures, says PUB
In collaboration with VML, this new campaign by Singapore’s national water agency is a reminder that even the simplest efforts can help to conserve water.
Marketers uncertain about ROI from martech tools: Report
The report also finds that while spend on martech is growing, brands are still looking for partner support to help guide budget allocations.
Stop The Party and VML release tool to fix gendered language
MissType uses AI to analyse emails for typically male phrasing that is "authoritative" and "curt" and make suggestions for more effective direct and empathetic communications.
WPP’s Mark Read on the outlook for 2024, bonuses, fewer freelancers and job cuts
The CEO talks to Campaign after WPP's revenues grew less than 1%.
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