vml

2 hours ago

VML global CEO Jon Cook on innovating amid WPP cutbacks

In a candid conversation with Campaign US editor-in-chief Alison Weissbrot at Campaign Convene, Cook touched on how VML is improving its innovation tools despite pressures from WPP to become more efficient.

17 hours ago

Global new business spotlight: Publicis dominates with four major wins

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.

Feb 22, 2024

WPP creative agency revenues down 1.6% in 2023 while GroupM's rise by 4.9%

North America saw revenues fall by 2.7% for the year, while APAC, Latin America, Africa, Middle East and Central and Eastern Europe grew organic revenues by 3.7%.

Feb 22, 2024

Perrigo hires VML as global strategic and creative partner

The appointment marks the first time the pharmaceutical company has hired a single agency partner to work across 45 global and regional brands.

Jan 21, 2024

VML reveals global creative leadership

EXCLUSIVE: VML global CCO Debbi Vandeven assembles her global team.

Dec 19, 2023

VML unveils new Asia-Pacific leadership lineup

The soon-to-be-merged WPP super agency has selected who will lead its individual markets across ANZ, Southeast Asia and East Asia, while South Asia leadership will be decided in Q1 2024.