This year’s Southeast Asia Agency of the Year awards saw WPP sweep the most trophies—27—of any network, with gongs collected across most of the categories its agencies entered into.
Once again Mindshare illustrated its expertise in the media space, winning 10 awards consisting of seven golds and three bronzes. Its focus on technology-led solutions for clients, combined with ever deeper data and analytical expertise, led to growth across Southeast Asia. Taking the top media award in Indonesia, Philippines, and Vietnam, along with two more bronzes, saw the agency crowned Southeast Asia Media Agency of the Year once again.
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Sister agency Ogilvy & Mather took the regional digital agency title, its case made by the nine awards won across the Ogilvy network: six golds and three silvers. The agency’s commitment to transformation and bolstering its digital offerings across all disciplines was a driver of its success in 2017.
Aside from WPP, Omnicom made a strong showing this year, taking 16 awards of its own. Of these awards, 11 were shared between TBWA and BBDO, with the latter taking the mantle of Southeast Asia Creative Agency of the Year as one of its three creative golds.
TBWA saw particular success in the digital awards, claiming two golds, in the Philippines and Thailand, plus a silver in Singapore. The agency’s breadth of digital expertise, particularly across its specialist units in shopper marketing, design and content, was mostly responsible for a good 2017.
Championing the success of independent agencies once again was the Phibious. The agency picked up an impressive nine awards in Southeast Asia, including the Southeast Asia Independent Agency of the Year for the second year in a row.