EXCLUSIVE RESEARCH: When it comes to generative AI, the results of a Forrester and Campaign Asia-Pacific survey reveal that brands and agencies alike are still cautious about this new technological gold rush.
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"This is more about cost synergies than revenue growth," argues analyst Ian Whittaker. As Omnicom targets Interpublic, is this deal a revolution or a recalibration?
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The fight for CTV inventory is fierce, but the most valuable ad space isn't where you think it is. Ramakrishnan Raja says that CMOs must master how to leverage the 12-minute discovery window for maximum impact.
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The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.
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Forget traditional test drives—Audi's new Q8 campaign is using neuroscience to find owners who share a genuine neural connection with the luxury brand's DNA.
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