Barry Lustig
Dec 18, 2017

Why Bain’s ADK buy is the most important story of 2017

And why the advertising industry should be optimistic about it.

Bain Capital's takeover of ADK, the third largest agency in Japan, is big news. Even if you don’t care about the Japanese communications market or haven’t even heard of ADK, it’s now time to tune in.

For those of you who are not familiar with ADK, it actually is big in Japan’. It employs over 3,500 people and has consolidated billings of over US$3 billion annually. With relationships with nearly...

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