And why the advertising industry should be optimistic about it.
Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.
If Western agencies are serious about helping Japanese brands go international, they need to treat them with the respect they deserve.
Claudia Cristovao of AKQA discusses the unexpected advantages of miscommunication, digital’s “blind spot”, and what is needed to nurture female talent in Japan.
Assuming that the incoming Trump administration doesn’t do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.
The recently appointed managing director of a prominent creative division has worked her way up and broken down barriers by demonstrating the results of her work.
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